Marketing playbooks for home service pros.
Everything we've learned from 40+ home service engagements, packaged so you can apply it yourself, or call us when you're done reading.
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The most-read deep dives, the ones our clients reference back to us in strategy calls.
Google Business Profile Optimization for Contractors: The Complete 2026 Guide
Your Google Business Profile is the most important page on the internet for your contracting business, and it is not even on your website. Most contractors claim their listing, add a phone number, and never touch it again. Meanwhile, the three businesses dominating the map pack treat their profile like a second homepage. Here is exactly how to optimize every section.
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How to Get More Google Reviews as a Contractor (Without Begging, Buying, or Bribing)
You do excellent work. Your customers love you. But the contractor down the road has 200 Google reviews and you have 14. That gap is costing you thousands every month in jobs you never even knew existed. Here is the exact system that closes it.
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Local SEO for Roofers: How to Rank #1 and Get More Roofing Jobs in 2026
When a homeowner's roof is leaking — or a hailstorm just shredded their shingles — they grab their phone, search 'roofer near me,' and call one of the first three businesses on the map. This is the complete 2026 playbook for becoming one of those three: Google Business Profile, the map pack, citations, reviews, city pages, and seasonal storm strategy.
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The Home Service Local SEO Foundation: A 5-Week Action Plan
A start-to-finish playbook to take your home service business from invisible to ranking in the Google Maps pack. Five weeks of concrete actions with no fluff.
Google Ads for Home Services: From Zero to Profitable in 60 Days
A step-by-step playbook for setting up (or rebuilding) a Google Ads account that produces tracked revenue inside 60 days, not wasted spend over 6 months.
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How we got Tru-Scapes to #1 for outdoor lighting in Chalfont, PA
Full case-study walkthrough: starting state, the SERP we targeted, the on-page changes, the SEMrush trajectory, and the moment we hit #1. Recorded with the actual client account on screen.
From $4K wasted to $30K revenue: rebuilding the Truscapes Deck Lighting ad account
The exact 60-day Google Ads rebuild that took Truscapes Deck Lighting from broken tracking and unprofitable spend to 10× sustained ROAS. Live screen-recording from the account.
Local SEO for pool builders: the 8 things that actually move the needle
GBP optimization, city × service pages, schema, citations, reviews. What works in 2026 and what's a waste of time. Companion video to the long-form blog post.
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